Marketing 2 min read
Holiday and Seasonal Marketing Made Simple
Plan a full year of seasonal promotions so you are never scrambling the week before a holiday.
Map Your Year
Every local business has a rhythm. Write down your busy and slow months, the holidays your customers celebrate, school calendars and big town events. Plan promotions to lift slow months and make the most of busy ones.
Big Moments to Plan For
- January: New Year goals and slow season specials.
- February: Valentine's Day.
- Spring: Mother's Day, graduation and spring cleaning.
- Summer: Father's Day, Fourth of July and back to school.
- Fall: Halloween, Small Business Saturday and Thanksgiving.
- December: holiday gifts, gift cards and year end thank yous.
Plan Each Season in Advance
- Eight weeks out: choose the offer and order inventory.
- Six weeks out: create photos, signs and social posts.
- Four weeks out: add holiday hours to your listings and Google profile.
- Two weeks out: email your list and post the offer on your city listing.
- Week of: remind customers daily on social media.
Gift Cards Are Your Best Friend
Gift cards bring cash in during the holidays and new customers in January when they are redeemed. Promote them prominently in November and December.
Do Not Forget Holiday Hours
Nothing frustrates customers like showing up to a closed door. Update hours everywhere at least two weeks before every holiday.