Promotions & Events 2 min read
How to Run a Deal or Promotion That Pays Off
Set a clear goal, design an offer that brings in the right customers, and measure whether it actually made money.
Start With a Goal
A promotion should solve a specific problem. Write it down before you design the offer.
- Fill slow hours or slow days.
- Bring in first-time customers.
- Clear old inventory.
- Launch a new product or service.
- Reward and keep your regulars.
Choose the Right Type of Offer
- Percent off: easy to understand, but can attract bargain hunters.
- Dollar off a minimum spend: protects your margin (for example $10 off $50).
- Free add-on: a dessert, upgrade or sample costs you less than a discount.
- Bundle: combine items for one price.
- Limited time: a clear end date creates urgency.
- Member perk: a special offer for local members or groups.
Do the Math First
Before you launch, check that the offer still makes money. Use the profit margin calculator: if your margin is 30% and you give 20% off, you keep only about a third of your usual profit on each sale. Decide how many extra sales you need to come out ahead.
Write Clear Terms
- Start and end dates.
- What is included and excluded.
- Limit per customer.
- Whether it combines with other offers.
- How to redeem: show the page, mention a code, or bring a coupon.
Spread the Word
- Post it as a deal on your city listing so locals browsing deals find it.
- Share it on social media and in your email newsletter.
- Put a sign in the window and at the register.
- Ask neighboring businesses to share it.
Measure the Result
Track how many people redeemed, how much they spent and how many came back later. A promotion that brings in new customers who return is a win, even if the first sale had a thin margin.