Promotions & Events 2 min read
Hosting an Event at Your Business
From workshops to anniversary parties, how to plan, promote and run an event that brings new people through your door.
Pick an Event Type That Fits
- Workshop or class: teach something related to what you sell.
- Tasting or demo: let people try your products.
- Anniversary or grand opening celebration.
- Community night: live music, trivia, a local artist or a charity fundraiser.
- Ribbon cutting: work with your local chamber to celebrate a new location.
Plan Six Weeks Out
- Six weeks: choose a date that does not clash with big town events, set a budget and goal.
- Four weeks: book any partners, performers or supplies; check permits if you are using outdoor space or serving alcohol.
- Three weeks: list the event on your city listing and social media; create a signup if space is limited.
- One week: remind your email list, confirm staff and partners, prepare signs.
- Day of: set up early, greet everyone, collect emails, take photos.
- Day after: thank attendees, share photos, follow up with an offer.
Promote It Locally
- Submit it to your city's events calendar.
- Partner with a neighboring business and promote it to both customer lists.
- Hang a flyer in your window and at partner businesses.
- Invite local groups, clubs and your chamber.
Make It Easy to Come Back
Every event should end with a reason to return: a coupon for next visit, a signup for the next event or a sneak peek of something new. Collect email addresses with permission so you can follow up.